Get this: According to today’s Wall Street Journal Washington Wire column, the inspector general’s office at the Homeland Security dept. can’t widely distribute new watchdog reports electronically. John Harwood writes, “A spokeswoman explains the department lacks capacity to create a mass email list, and ‘We don’t have a fix at this point.'”
OK, let me get this straight, some spam slimeball in his parents basement in Buffalo can compile a mass email list and slam us with it, but Homeland Security can’t?
It’s probably a security-related issue, but who knows. Consider the fact that at this point, most Members of Congress don’t like to respond to email with email.
Still, looks like an opportunity for an enterprising email marketing firm….
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.