emaildirect Signs With Lages for PR

Lages & Associates, a high-tech public relations firm, has been selected by emaildirect Inc. as its public relations agency of record.

Founded by husband and wife team Gary and Sheri Brooks, emaildirect’s Valuemail lets consumers opt-in to request the types of coupons and incentives for products and services of interest to them.

“Lages & Associates has a strong reputation for partnering with innovative upstarts to create an identity and develop a marketing voice that speaks to a variety of audiences,” said Gary Brooks, president of emaildirect. “We are pleased to have them spearhead our public relations efforts.” Billings were not disclosed.

Founded in 1988, Lages & Associates Inc. serves a range of high technology accounts spanning software, Web technologies, network and portable computing to hardware devices and biometric technologies.

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