emailROI

emailROI offers a full-service email campaign management package with competitive pricing.

emailROI offers a full-service email campaign management package with competitive pricing. Before a prospect or customer ever receives an email, strategic planning is conducted to ensure the message is read and understood. Strong and relevant creative is necessary to increase response rates, while a solid technology platform is required to generate meaningful data for analysis.

Strategic Planning

The campaign development process begins with a strategic planning phase to gain insight into appropriate messaging, offer, and creative treatments based on target profiles. Market research is typically involved in this phase.

Creative and Production

The next phase is to develop creative treatments and produce email messages based on existing identity and content. If existing identity or style guides are inappropriate or inadequate, emailROI can develop new creative from scratch.

Distribution and Tracking

Next, email messages are produced and uploaded into the system for distribution. The company’s tracking capabilities include the number of emails sent/received, open/read, click-throughs, bounces, unsubscribes, and forwards-to-a-friend.

Reporting and Analysis

Once a campaign is completed, a summary report will be developed, including overall results, observations, and recommendations for future communications. In most cases, this step is followed with another round of strategic planning for the next campaign.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource