EMill Automation Workshop helps users produce, deliver, and automate highly customized email communication. EMill connects to any database on the network, automatically generating SQL queries to acquire the data fields’ records. It includes an HTML editor with WYSIWYG, source, and preview modes. The software features a specialized server-side scripting language (AMS). Similar to ASP, AMS exposes classes in an email rather than Web context. With eMill, users can approach a project in stages (design, publish, render, and deliver) and can test email before sending.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.