Energizer Bunny Cursor Ads Hit the Web
Cursor technology company Comet Systems said it teamed withi33 communications and Alta Vista to launch a banneradvertising campaign from Energizer.
Cursor technology company Comet Systems said it teamed withi33 communications and Alta Vista to launch a banneradvertising campaign from Energizer.
Cursor technology company Comet Systems said it teamed with i33 communications and Alta Vista to launch a banner advertising campaign from Energizer.
The campaign — developed by interactive agency i33 communications and CheckMark Communications, the in-house agency for Energizer’s parent Ralston Purina Co. — features an animated Energizer Bunny cursor on all AltaVista pages carrying the Energizer banner.
The Energizer Bunny cursor is similar to the Comet Cursor advertising used for a Father’s Day promotion at Yahoo, on a Virtual Vineyards campaign at Lycos, and on a BellSouth campaign where the cursor appeared as Bell South’s “walking fingers.”
i33 will use AdMaximize, its proprietary ROI ad-tracking service, to measure the effectiveness of the Cursor Ads for this campaign.
“The Energizer Bunny is one of the most recognizable and beloved brand images of the 20th century,” said Harriet Blickenstaff, Energizer spokesperson. “We believe that featuring the Energizer Bunny as the cursor on pages where our ad appears will increase the click-through of our banners, generate greater brand recall for Energizer, and will offer a fun and interactive experience for online viewers.” Spending details were not disclosed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article