More NewsEnergizer Bunny Cursor Ads Hit the Web

Energizer Bunny Cursor Ads Hit the Web

Cursor technology company Comet Systems said it teamed withi33 communications and Alta Vista to launch a banneradvertising campaign from Energizer.

Cursor technology company Comet Systems said it teamed with i33 communications and Alta Vista to launch a banner advertising campaign from Energizer.

The campaign — developed by interactive agency i33 communications and CheckMark Communications, the in-house agency for Energizer’s parent Ralston Purina Co. — features an animated Energizer Bunny cursor on all AltaVista pages carrying the Energizer banner.

The Energizer Bunny cursor is similar to the Comet Cursor advertising used for a Father’s Day promotion at Yahoo, on a Virtual Vineyards campaign at Lycos, and on a BellSouth campaign where the cursor appeared as Bell South’s “walking fingers.”

i33 will use AdMaximize, its proprietary ROI ad-tracking service, to measure the effectiveness of the Cursor Ads for this campaign.

“The Energizer Bunny is one of the most recognizable and beloved brand images of the 20th century,” said Harriet Blickenstaff, Energizer spokesperson. “We believe that featuring the Energizer Bunny as the cursor on pages where our ad appears will increase the click-through of our banners, generate greater brand recall for Energizer, and will offer a fun and interactive experience for online viewers.” Spending details were not disclosed.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts