More NewsEngage Goes Wireless

Engage Goes Wireless

Engage Media beefs up its ad serving capabilities in thewireless space.

In a move to strengthen its wireless ad serving capabilities, Engage Media, Monday teamed up with six wireless companies.

Engage Media, a division of Engage Inc. said it will work with wireless Web translator company 2Roam and wireless Internet infrastructure provider Wysdom Inc. , to deliver content to wireless devices and to integrate advertising into mobile Web sites.

Engage will also work with agentGO.com , a mobile service provider that builds customized applications for the delivery of targeted advertising to any device.

Engage also announced Monday that it will work with carriers of three independent wireless messaging platforms — Go2 Systems , Geoworks Corporation and JP Systems , a Web translator and inventory source.

“The wireless Web presents a tremendous opportunity for Engage Media as a mobile medium, and in recognition of this powerful market, we have aggressively formed relationships with leading wireless service providers and inventory sources,” said Lyn Chitow Oakes, president of Engage Media.

“By expanding our core competencies to include wireless, marketers can further maximize their advertising dollars, improve campaign success and deliver real marketing ROI,” she said.

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