Engage Launches AdManager 5.2 in Asia

Engage announced the launch of its Ad Manager 5.2 and Ad Bureau advertising management software in Asia.

U.S.-based software solutions and advertising network Engage Wednesday announced the launch of its Ad Manager 5.2 and Ad Bureau advertising management software in Asia.

Colin Mackintosh, president of Engage Asia/Australia, said that the timing for the products’ launch is excellent because publishers “are not using [their advertising software] to get more customers and get them coming back,” he said in a telephone interview.

Even with Asia’s online advertising market growing 50 percent per year, according to Engage data, 70 percent of advertising sales goes to the top 50 sites. “You must be a leader or it becomes very difficult,” he said, adding, “the top publishers will win out on the advertising revenue.”

Ad Manager 5.2 is designed to serve ads across multiple media channels, including Flash, WAP, and streaming media, said Klyve Dawson, Engage Asia/Australia’s business development and client services director. The interface is available in simplified and traditional Chinese, Korean, and Japanese, along with several European languages, Dawson said.

The software is designed to give publishers a simple ad management solution that they can maintain themselves, and the results for which can be read and understood by both publishers and their ad clients. Ad Bureau is an ASP edition of Ad Manager for those sites that do not wish to purchase their own solution.

Engage already has over 20 clients for Ad Manager in Asia, including PacFusion and China Times Interactive, Mackintosh said. In the United States, Microsoft serves 400 million ads per day on only four such Engage ad engines, he said.

Steven Schwankert is managing editor of asia.internet.com.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource