More NewsEngage Makes Play For Offline Advertisers

Engage Makes Play For Offline Advertisers

With a new streaming media partners, the Andover, Mass., marketing software firm, tries to give auto makers, retailers and others an alternative to TV ads.

Engage , an Andover, Mass., online advertising firm, has signed a reseller deal with EyeWonder, an Atlanta streaming video specialist.

The companies hope to give traditional marketers in the automotive, retail, consumer packed goods and entertainment industries an alternative to television ads.

“With EyeWonder’s superior streaming technology and Engage’s audience reach, tracking and targeting capability, we can serve ads that deliver the emotional impact of television with the interactivity and precision of the Internet,” said Tony Nuzzo, Engage’s CEO.

EyeWonder’s technology delivers streaming video and audio without plug-ins or players. It adds audio and video content within the ad unit as the page loads, over any bandwidth, and meets all current rich media serving requirements.

“Engage has consistently been a leader in implementing the best new technologies for its advertisers,” said John Vincent, EyeWonder’s CEO. “The implementation of this agreement continues this leadership and will allow Engage to offer more traditional advertisers effective brand building opportunities online.”

Engage, which is majority-owned by CMGI , an Andover, Mass., Internet holding company, has struggled mightily this year.

To cut costs it has cut more than half its staff. This week, it posted third-quarter results that were slightly better than analysts expected. The company had a net loss of 12 cents per share on revenues of $25.4 million. However, it warned that fourth-quarter revenues would be between $20 million and $22 million, lower than previous forecasts of $25 million to $28 million.

Shares of ENGA dropped 0.09, or 10 percent, to 0.77 on Thursday. In the last year, the issue has ranged from 0.437 to 21.875.

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