Engage Technologies, a provider of online precision marketing technology, named Betsy Zikakis as vice president of marketing.
She will report to David Fish, who was recently promoted from vice president of marketing to chief operating officer. Zikakis will be responsible for all marketing functions for Engage’s online advertising and visitor profiling products and services.
Zikakis has more than 15 years of experience in the software industry with a broad background in all aspects of marketing and product development.
Prior to Engage, she served as retail segment director at Open Market where she became the resident expert in business-to-consumer Internet marketing and commerce. Prior to Open Market, Zikakis held various marketing and product development positions in the software industry including MarketPulse (now Exchange Applications) and Epsilon.
Engage, a wholly owned subsidiary of CMGI Inc., offers Web advertising and marketing solutions that enable customers to anonymously profile and reach their online audience. A recently completed merger with Accipiter Inc., an online advertising management provider, facilitated the integration of Engage Web Visitor Precision Profiling technology with Accipiter online advertising solutions.
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