Engage Technologies Files for IPO

Andover, MA-based profile-driven marketing solutions company Engage Technologies filed withthe Securities and Exchange Commission for an IPO that could raise up to $75million.

Andover, MA-based profile-driven marketing solutions company Engage Technologies filed with the Securities and Exchange Commission for an IPO that could raise up to $75 million.

CMGI Inc. owns 96 percent of Engage and will retain control after the initial stock sale, according to the filing. Goldman, Sachs & Co. will act as the lead underwriter. Other underwriters include Hambrecht & Quist and Bear Stearns & Co., Inc.

Engage is a majority owned subsidiary of CMGI Inc. and recently merged with Accipiter. The company’s core products and services include Engage Knowledge, a database that currently contains more than 30 million anonymous consumer profiles, and Accipiter AdManager, is an online advertising management system that automates scheduling, targeting and delivery of ads on Web sites and the reporting of campaign results.

“Engage is one that people have been anticipating for a while now,” Ullas Naik, an analyst at First Albany Corp., told Bloomberg News. “The fact that they have filed is once more a realization that CMGI is on the right track in terms of incubating and taking public a whole group of companies that they have grown in- house.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource