Engage Technologies, Net Perceptions Integrate Products

Engage Technologies and Net Perceptions Inc. established a strategic partnership that combines Engage’s precision profiling technology and Net Perception’s recommendation engine technology.

Planet Direct and Ticketmaster are among the first clients to benefit from the integration of these technologies.

“Net Perceptions’ strong reputation in the personalization marketplace coupled with Engage’s innovative precision profiling technologies provides customers with the best solution for online marketing and advertising applications,” said Paul Schaut, Engage CEO. “For the first time, our joint customers will have the benefit of using best-of-breed technologies that offer unparalleled targeting, and flexibility to build leading-edge personalization solutions unmatched in the industry.”

The joint solution raises to new heights the level of visitor interaction and content personalization currently available to Web sites, the firms said, adding that with the newly integrated solution, visitor profiles are created and updated by Engage Technologies’ precision profiling technology each time a user returns to the site.

The Net Perceptions’ GroupLens Recommendation Engine uses these Precision Profiles to analyze individual interests and make recommendations to ensure a visitor quickly and easily finds information and events of interest to them. In addition, GroupLens can use the date found in the Precision Profiles to make recommendations on other areas or additional events that may be of interest creating an overall richer experience for the visitor.

“With these technologies, Web sites are able to interact with their visitors one-to-one, in a highly focused manner,” said Steven Snyder, president and CEO of Net Perceptions. “This procedure actually benefits both the Web site and visitor. The visitor is made aware of the most personally relevant information to them, and the Web site maximizes its interaction with visitors by giving them the information most likely to result in a sale or a revisit.”

Planet Direct, a personalized Web service, is taking advantage of the integration by launching a new model for one-to-one marketing, integrating Engage Technologies’ online precision profiling, Net Perceptions’ GroupLens Recommendation Engine and NetGravity’s online marketing technology, the company stated.

This combination of profiling, collaborative filtering and ad serving results in a personalized and targeted delivery system never before available, the firm said.

“We are pleased to be the first organization to benefit from this powerful relationship between Engage Technologies and Net Perceptions,” said Hans Hawrysz, president and CEO of Planet Direct. “This combination of profiling and collaborative filtering offers Planet Direct partners a highly personalized and targeted delivery system to achieve greater clickthrough rates and an increased return on investment.”

Ticketmaster also purchased the Engage/GroupLens solution to personalize online ticketing and provide customized content on its site.

“By utilizing Engage’s precision profiles and Net Perceptions’ GroupLens in tandem, we’re offering value-added service to our Internet consumers by targeting relevant content that appeals to them individually. At the same time we’re increasing the revenue potential at our site,” said Robert Perkins, vice president, Ticketmaster Multimedia. “Ticketmaster’s online commerce has grown to more than $10 million in monthly sales, and we believe the addition of such sophisticated content targeting will further enhance this growth.”

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