More NewsEngage Technologies Signs 30 New Accipiter Clients

Engage Technologies Signs 30 New Accipiter Clients

Andover, MA-based Engage Technologies said 30 new customershave signed contracts to use its Accipiter AdManager profile-driven onlineadvertising solutions.

Andover, MA-based Engage Technologies said 30 new customers have signed contracts to use its Accipiter AdManager profile-driven online advertising solutions.

New clients include NBC Multimedia, LookSmart, LTD, Snap, Planet Direct, Beyond.com, ImproveNet, The DEN (Digital Entertainment Network), Cybereps, Image Networks, Westwind Media.com, Findlaw and Last Minute Travel. In addition, long-time customers CNET, Imagine Media, Microsoft, and Prodigy Communications Corporation have renewed their licenses for Accipiter AdManager.

Accipiter AdManager enables Web sites to target specific demographics more precisely and is intended to generate greater revenue through online ad sales. Engage recently added geotargeting capabilities, giving AdManager customers the ability to do localized targeting.

Engage, which recently completed its merger with Accipiter, is a majority-owned subsidiary of CMGI Inc. On April 7, CMGI acquired substantially all of the stock of I/PRO, a provider of Web traffic verification, analysis, and research services.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts