“Engagement is turning on a prospect to a brand idea enhanced by the surrounding context,” said Joe Plummer, chief research officer of The ARF and leader of the Joint ANA, AAAA and ARF Taskforce on Engagement at The ARF Conference in New York. It’s a working definition. More to come later.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more