The New York Times has the story of 82-year-old marketing legend Stan Rapp’s project to build a digital marketing agency powerhouse through a series of small acquisitions in conjunction with private equity firm Halyard Capital. The first two agencies joining Halyard’s roster are Direct Impact in Austin and Ten United in Columbus, Ohio. The combined firm will be called Engauge, a vaguely surgical looking word that’s spelled that way to evoke accountability.
The decision to court data-driven marketing businesses is compelling, but it’s a little late to embark on an aggressive rollup of independent digital ad firms. Many of the best agencies have already been bought, and the valuations for those that remain are sky high.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.