Multimedia ad firm Omni-Net.com, a fledgling subsidiary of Enhanced Services Company Inc., and an affiliate of ad network and rep firm Zulu-tek and e-commerce site BrandsForLess.com, named Internet industry veteran Richy Glassberg as president and CEO.
Glassberg had been senior vice president and general manager of Turner Interactive Sales, a division of Turner Broadcasting Sales Inc., a subsidiary of Time Warner Inc. He headed up all online activities for CNN.com, , CNNFN.com, CartoonNetwork.com and WCW.com.
“Glassberg’s appointment as president and CEO is a significant step in building an effective team of experienced professionals who will run and grow the client base of Omni-Net.com, and signals the online advertising industry that we are committed to creating a sizable online advertising and marketing sales rep firm,” said Robert Chmiel, chief operating officer of Enhanced Services.
Chmiel added that although the online advertising industry continues to grow at a record pace, the advertising and promotional service for many content sites is underdeveloped and in some cases entirely unexploited, which creates a significant opportunity for Omni-Net.
Glassberg will be based in the company’s New York headquarters and will expand its sales offices and increase hiring of staff in Los Angeles and San Francisco.
“The industry has grown to the point that now is the perfect time for a multimedia ad rep firm like Omni-Net.com to become a major player in the online world,” said Glassberg.
“. . .By starting this business under the Omni-Net umbrella and creating an encompassing network of sites, the efficiencies exist for branding and marketing campaigns as well as for creating targeted ad buys. This is an exciting time for me to help build a company from the ground up.”
Glassberg is a founding member of the Internet Advertising Bureau and serves on the IAB Board of Directors as vice chairman and treasurer. He is also a member of the FAST Forward Steering Committee.
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