Time Warner’s Entertaindom.com, a recently-launched entertainment site, Monday expanded its relationship with ad services firm L90, which includes a year-long buy on the ad company’s network of Web sites.
The deal also calls for Entertaindom.com to use L90’s adMonitor ad serving and monitoring service, to track its advertising message across the Web.
“In launching the Entertaindom.com entertainment destination we are always looking for the most effective media buys and the best ways to monitor these buys to optimize the return on our marketing investment,” says Jim Moloshok, president and chief executive officer of Entertaindom.com.
The two companies have worked together since the fall of 1999, when they launched a test campaign for the AcmeCity entertainment home page community. AcmeCity is a joint venture between Warner Brothers and FortuneCity.com. The test, according to Time Warner, allowed the AcmeCity marketing team to reduce the cost of new member acquisition by an average of 50 percent.