Move over, Kindle. The Japanese (women in particular) are reading – and writing – entire novels on mobile phones. It’s been a shot in the arm to several Japanese publishers, and some of the novelists are becoming hot media properties, branching out into film, television and of course, video games.
An articles in the current New Yorker magazine offers a fascinating glimpse into this phenomenon. Only a summary of the piece is provided on their Web site, but it’s well worth picking up the current issue to read over the holiday break.
And you thought your phone was smart!
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
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