More NewsEntryPoint Rolls Out Phase One of National Campaign

EntryPoint Rolls Out Phase One of National Campaign

EntryPoint, the downloadabletoolbar company that resulted from the idealab!-brokered marriage of eWallet andPointCast, on Monday kicked off the first phase of a $10 million nationalcampaign in New York, San Francisco and San Diego.

EntryPoint, the downloadable toolbar company that resulted from the idealab!-brokered marriage of eWallet and PointCast, on Monday kicked off the first phase of a $10 million national campaign in New York, San Francisco and San Diego.

The campaign, developed by Phillips-Ramsey Advertising, aims to increase brand awareness and encourage consumers to download EntryPoint’s desktop toolbar. Print and ads launched March 1, with television to follow later this month.

EntryPoint’s print ads, which are currently running in New York, San Francisco, and San Diego, show images from recent headlines and tell consumers that they can get the latest news by downloading the toolbar. Another ad features an anonymous jazz musician pointing out the toolbar’s access to the CD/MP3 player.

EntryPoint’s radio ads will saturate the San Diego and New York markets in March and use satire to focus on the convenient characteristics of EntryPoint.

The television ad, rolling out in test markets, will also use satire to illustrate the convenience of EntryPoint.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts