Woodland Hills, CA-based eNutrition signed a pact with Excite Inc. to become the preferred and dominant online retailer of vitamins, herbal supplements and nutritional products within certain areas of excite.com, including the Excite Health Channel.
eNutrition will receive prime placement and participate in variety of activities on excite.com, including promotions, sweepstakes, advertising and sponsorship opportunities. Additionally, eNutrition and Excite will team up on off-line advertising activities in a number of top health and fitness magazines. Financial arrangements were not disclosed.
“Our partnership with Excite will enable us to leverage the demand for online health products and information and help us to bring eNutrition’s value and convenience to millions of new customers,” said Randy Gale, president and CEO of eNutrition.
eNutrition is backed by Weider Health & Fitness and Guidance Solutions Inc.