More NewsEnviron.com, VerticalNet Swap Marketing Opportunities

Environ.com, VerticalNet Swap Marketing Opportunities

Two B2B players forge an alliance aimed at cross-pollinating theiraudiences.

Environmental compliance portal Environ.com and B2B network VerticalNet on Monday teamed in a deal that leverages the audience of each company.

Under the terms of the agreement, Environ.com will get links and exposure in 12 of VerticalNet’s online communities, including Chemical Online, Electrical Contracting, ElectricNet, Food Online, Meat and Poultry Online, Plant Automation, Pollution Online, Power Online, Safety Online, Solid Waste, and Test and Measurement.

VerticalNet will, in turn, tap Envorn.net’s database of customers.

“This agreement with VerticalNet is part of our strategy of working with winning companies to bring the best resources to our B2B customers,” said Robert Johnson, chairman and chief executive officer of Environ.Com.

“We are happy to share our content and our customers with a leading company like VerticalNet.”

Additional co-marketing programs include joint tradeshow and database mining initiatives.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts