Epic Promotes Jessica Simpson Record Via Handsets

Epic Records launched a mobile campaign for Jessica Simpson’s fifth album, “A Public Affair.” Ipsh! is behind the effort, which will see posters plastered up in multiple cities with copy inviting people to text “Jess” to the short code 33992. A reply SMS includes a phone number recipients can dial to hear the album’s title track single, plus instructions for downloading the ringtone and getting Jessica Simpson alerts. (press release)

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