More NewsEpicurious.com Plans Custom Ads, Content for British Visitors

Epicurious.com Plans Custom Ads, Content for British Visitors

New York City-based CondeNet plans to offer custom advertising and contentfor visitors to Epicurious.com from differentEnglish-speaking nations around the world.

New York City-based CondeNet plans to offer custom advertising and content for visitors to Epicurious.com from different English-speaking nations around the world.

Through CondeNet’s parent company Web site in Britain Epicurious.com editors will interact with site visitors to determine what kinds of customization would make their visits more rewarding (i.e.: converting all recipe requirements to locally used measurements or accessing local restaurant reviews).

User feedback will guide CondeNet to develop highly regionalized content (such as recipes and cooking techniques of greater interest to British cooks). CondeNet will then offer advertisers the ability to target their creative executions or their media buys specifically against the British market.

“Britain’s Internet market is one of the fastest growing in the world,” said CondeNet Director Sarah Chubb. “By giving British users more of what they want within Epicurious.com, we expect to substantially grow our audience and give global and regional advertisers the opportunity to target locally within a strongly established world brand.”

Assuming the data is favorable, CondeNet said it will take further steps to make all or parts of Epicurious locally available in other English-speaking nations customized to regional tastes and interests. Epicurious.com is an online food community serving more than two million unique users.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts