More NewsEpinions.com Uses Members for First Television Campaign

Epinions.com Uses Members for First Television Campaign

Epinions.com, a site that allowsmembers to review products and services, tapped reviewers from its site toappear in its first multi-million dollar television ad campaign.

Epinions.com, a site that allows members to review products and services, tapped reviewers from its site to appear in its first multi-million dollar television ad campaign.

The ads, created by Goodby, Silverstein & Partners, feature reviewers talking about products, just as they do on Epinions.com. To find the people used for these ads, the company sifted through a selection of its most passionate reviewers.

One spot shows a woman holding a Medela breast and explaining why she thinks it is a great product. Another features a snowboarder dissatisfied with the skiers-only Alta Resort in Utah. In the third ad, a man tests a Sierra Designs tent by bolting it to the back of his pick-up truck and taking it through a car wash.

“Our community relies on credible reviews by real people,” said Nirav Tolia, co-founder of Epinions.com. “Our advertising campaign reflects the passion our reviewers have about the things they love and hate.”

The company also involved its membership in testing the advertisements before they begin airing. It posted video of the commercials on its Web site, and allowed users to review them.

The ads will start airing Monday in Austin, Boston, New York, San Francisco and Seattle.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts