Epsilon Rebrands Data Services as Abacus

abacusbanner.JPGFollowing last year’s acquisition of Abacus, a data firm previously owned by DoubleClick, Epsilon has rebranded all its data services to reflect the integrated brand. The shift toward using the Abacus name was undertaken “after bringing Abacus into our family earlier this year, we immediately recognized the tremendous brand equity we had across our two well-established brands,” said Michael Iccarino, president and CEO of Epsilon, in a company statement.

The data services from Epsilon will rebrand as follows.