More NewsEricsson Launches Network-Based Ad Targeting

Ericsson Launches Network-Based Ad Targeting

Ericsson, a supplier of intelligent networksystems, launched "Internet Advertiser," calling it "the industry's firstintelligent network application that distributes targeted advertisements" and"guarantees" that advertisements are viewed by Internet users."

Ericsson, a supplier of intelligent network systems, launched “Internet Advertiser,” calling it “the industry’s first intelligent network application that distributes targeted advertisements” and “guarantees” that advertisements are viewed by Internet users.

Ericsson Network Intelligence unveiled Internet Advertiser, aimed at ISPs, at Internet World ’98 in New York, including a live demo which showed how customized advertisements are presented on the user’s PC. End user statistics are continually reported back to the ISP.

With Internet Advertiser, Internet service providers (ISPs) can provide free or low-cost Internet access to subscribers while generating increased revenue from advertisers, Ericsson said. Utilizing the NI-based application, ISPs can control advertisements sent to the Internet user, based on the user’s profile, location, time of day and interests.

Internet Advertiser also provides ISPs with a fraud control capability that guarantees advertisements are viewed rather than bypassed by users.

“By incorporating fraud control and data reporting components, Internet Advertiser enable ISPs to provide extremely targeted advertisement capabilities that are unlike any advertising in the marketplace today,” said Cynthia Heyn, director of product line at Network Intelligence, Ericsson Network Systems. No word on pricing.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts