Estée Lauder Launches a Web Campaign

The Journal takes a look (sub. required) at the digital moves of a big player in an industry that’s so far remained aloof from Web advertising. Women will be invited to post testimonials to a Web site for an anti-aging treatment. The site will be promoted via what looks to be a fairly extensive online ad buy, and a company rep told the Journal the online budget’s coming out of traditional media.

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