The Journal takes a look (sub. required) at the digital moves of a big player in an industry that’s so far remained aloof from Web advertising. Women will be invited to post testimonials to a Web site for an anti-aging treatment. The site will be promoted via what looks to be a fairly extensive online ad buy, and a company rep told the Journal the online budget’s coming out of traditional media.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more