Annualized billings were estimated at $12 million to $15 million. The review included three other unnamed agencies.
“Fallon impressed us with both their understanding of our business and their wit and enthusiasm,” said Roger Barnette, president and CEO of eTour. “We look forward to working with them to build eTour into a formidable brand.”
“Of all of the dot.com approaches we’ve seen, this is the one that excited all of us the most. They’re committed to building a strong brand,” said Alison Burns, president of Fallon McElligott New York.
Plans call for an integrated campaign including brand identity, television, print, radio and outdoor, to break later this summer.
eTour Inc. was founded in Atlanta in 1997 as JuxtaNet Corp. Prior to June 26, 1999, eTour.com was known as ProLaunch.com. Born out of their own frustration with surfing the Web, the founders of eTour created a new category on the Internet that allows for real-time matching of sites with users’ interests.
Fallon McElligott New York City is a fully integrated agency combining advertising, design, interactive media and public relations. Clients include MindSpring, MTV, FAO Schwarz, Nikon, Conseco, Georgia-Pacific, United States Tennis Association, and Fortune and TIME magazines.
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