E*TRADE Group Inc. and SportsLine USA Inc. said they have entered into a comprehensive co-marketing agreement that makes E*TRADE the exclusive category sponsor of the CBS SportsLine/MarketWatch Business & Financial Arena.
“CBS SportsLine has attracted a loyal following of Internet-savvy adults who have much the same characteristics as E*TRADE’s customer base. This co-marketing agreement will assist E*TRADE in reaching potential customers who will realize that our extensive suite of investment products and services are perfect for today’s on-the-go, independent-minded investor,” said Michael Pohlmann, vice president, strategic business development at E*TRADE Group.
“CBS SportsLine’s audience is primarily affluent males aged 18-54 who are hard to reach via traditional media and who also are, we believe, a good match for E*TRADE’s products and services,” said Michael Levy, president and CEO of SportsLine USA.
Financial arrangements were not disclosed. The co-marketing agreement also includes E*TRADE branded banners running throughout special promotions on CBS SportsLine and GolfWeb, a golf Web site also published by SportsLine USA.
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