E*TRADE Expands Marketing Agreement with Yahoo!
Online brokerage E*TRADE Group Inc. said it expanded its marketing and commerce agreement with Yahoo! Inc. and signed an exclusive marketing and content agreement with ZDNet.
Online brokerage E*TRADE Group Inc. said it expanded its marketing and commerce agreement with Yahoo! Inc. and signed an exclusive marketing and content agreement with ZDNet.
Online brokerage E*TRADE Group Inc. said it expanded its marketing and commerce agreement with Yahoo Inc. and signed an exclusive marketing and content agreement with ZDNet.
E*TRADE, which recently predicted it will lose money through fiscal 1999 as it spends heavily on promotion, said the agreement with Yahoo is expected to substantially increase visibility for E*TRADE within Yahoo Finance.
The agreement includes extensive advertising, sponsorship and promotional programs throughout Yahoo Spending details were not disclosed. As part of the agreement, E*TRADE also is sponsoring two popular areas of Yahoo, Financial News and Insider Trading, as well as renewing its position as one of the premier merchants in Yahoo Finance.
The agreement with ZDNet calls for E*TRADE to be the exclusive provider of online investment tools, including a portfolio manager and E*TRADE’s stock market game, to ZDNet’s customer base. Financial terms were not disclosed.
“These relationships demonstrate E*TRADE’s major commitment to convert a significant portion of the nine million plus individual investors who use the Web to do investment research, but have not yet opened Internet investing accounts,” said Christos M. Cotsakos, E*TRADE’s president and CEO. “This is part of our overall strategy to dramatically increase E*TRADE’s account growth while also showcasing the extensive capabilities of our new public destination site.”
ZDNet also will give E*TRADE exclusive sponsorship and branding on ZDNet’s Quote Lookup and Quotes Results pages, ZD Inter@ctive Investor and ZD Network News.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article