More NewsE*TRADE Extends Marketing Pact With AOL

E*TRADE Extends Marketing Pact With AOL

Palo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationshipwith America Online through an additionalmultimillion-dollar marketing investment.

Palo Alto, CA-based online brokerage E*TRADE Group Inc. extended its relationship with America Online through an additional multimillion-dollar marketing investment.

The company said it also will continue its agreement with the AOL Rewards Program, in which AOL customers who open a new account through the AOL Web site receive 13,200 points in their AOL Rewards account — redeemable for six months of free AOL service or one of 50 other name-brand products and services.

E*TRADE and AOL first entered into an advertising and marketing relationship in July 1998.

“E*TRADE currently gains a significant percentage of its customers through its relationship with AOL, and we’re looking forward to introducing a greater number of AOL members to the self-directed investing opportunities available through E*TRADE,” said Jerry Gramaglia, senior vice president of marketing and sales for E*TRADE.

As part of the expanded relationship, E*TRADE will receive increased brand exposure throughout the AOL service.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts