More NewsE*Trade In Promo Deal With Sprint

E*Trade In Promo Deal With Sprint

E*Trade Group Inc. launched a promotionoffering new customers 1,000 free long-distance minutes from Sprint Corp. while Sprint will pay E*Tradecustomers $50 to start using its phone service.

E*Trade Group Inc. launched a promotion offering new customers 1,000 free long-distance minutes from Sprint Corp. while Sprint will pay E*Trade customers $50 to start using its phone service.

Through Sept. 3, investors can get the free minutes when they open an account with a minimum investment of $1,000. Sprint will tell its customers about the E*Trade offer via monthly customer statements while E*Trade will advertise the offer in banner ads on its Web site.

E*Trade spent $59.9 million on advertising and marketing in the first three months of the year, according to Bloomberg News. Morgan Stanley, Dean Witter & Co.’s Discover Brokerage Direct is now offering $75 to customers who switch from another online brokerage.

E*Trade’s senior vice president of marketing, Jerry Gramaglia, joined the firm in June 1998 from Sprint, where he was vice president of marketing for the consumer division, responsible for its Internet promotional efforts.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts