More NewsE*TRADE Signs Marketing Pact With The Motley Fool

E*TRADE Signs Marketing Pact With The Motley Fool

Palo Alto, CA-based online brokerage E*Trade Group Inc. signed a marketingagreement with financial and market information site The Motley Fool.

Palo Alto, CA-based online brokerage E*Trade Group Inc. signed a marketing agreement with financial and market information site The Motley Fool.

The agreement is designed to enhance E*Trade’s customer acquisition effort by increasing exposure to Motley Fool’s financially oriented audience. Financial terms of the deal were not disclosed.

E*TRADE said the deal will strengthen its ability to attract new customers through increased brand exposure and innovative marketing on The Motley Fool Web site, which is also available through America Online.

“As a leading authority in financial news, Motley Fool communicates with one of E*Trade’s target audiences–individuals who do their own research and make their own investment decisions,” said Jerry Gramaglia, senior vice president of marketing and sales for E*Trade. “We believe the individual investors who rely on Motley Fool for up-to-date market information and analysis will appreciate the content-rich benefits of Destination E*Trade.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts