The agreement is designed to enhance E*Trade’s customer acquisition effort by increasing exposure to Motley Fool’s financially oriented audience. Financial terms of the deal were not disclosed.
E*TRADE said the deal will strengthen its ability to attract new customers through increased brand exposure and innovative marketing on The Motley Fool Web site, which is also available through America Online.
“As a leading authority in financial news, Motley Fool communicates with one of E*Trade’s target audiences–individuals who do their own research and make their own investment decisions,” said Jerry Gramaglia, senior vice president of marketing and sales for E*Trade. “We believe the individual investors who rely on Motley Fool for up-to-date market information and analysis will appreciate the content-rich benefits of Destination E*Trade.”
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