Jeff Brooks, who heads Euro RSCG’s New York presence, is on a mission not only to un-silo digital from the agencies other operations, but to put digital “at the heart” of every activity and client engagement.
To this end, he’s planning to remodel the shop’s sizeable New York offices with the goal of putting all the creatives — from digital to direct to broadcast and print — on the same floor to foster (or force?) collaboration and interaction.
“There are going to be fights,” he admits. “Then they’re going to laugh, make up and go out for drinks and dinner together.”
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