Euro RSCG Joins “Non-Traditional” Club

Euro RSCG Magnet has formed PopWorx,a New York division, to oversee marketing in “nontraditional realms like blogs, video games, product placement, events and branded entertainment,” reports the NY Times.

This on the heels of other established agencies, such as Carat, forming practices to deal with channels such as blog and RSS marketing. An interesting aspect of PopWorx is the division will work will smaller outside independent agencies on campaigns.

UPDATE: And later today, Ogilvy PR announced the launch of “360 Degree Digital Influence” to help get clients a handle on personal media – blogs, wikis, podcasting and search.

It’s officially a bandwagon now.

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