StatsAudienceEuropean Internet Audience Data

European Internet Audience Data

Media Metrix Europe results for the UK, France, and Germany shed some light on usage patterns and the top sites in these countries.

European Internet audience measurement results for the UK, France, and Germany by Media Metrix partner MMXI Europe. B.V., found that Germans view the most content among these three countries.

Germans visited 1.2 million unique pages and spend an average of five hours per visitor per month, according to the first monthly Web and Digital Media report from MMXI Europe. The top sites in Europe overall are led by portals, search engines, community, and online news in October 1999.

The top European digital media global domains include a combination of familiar US multi-national sites (e.g., Yahoo, Microsoft, and AOL), as well as a variety of local country sites, such as Freeserve and BBC in the UK, Wanadoo and Multimania in France, and T-Online in Germany. The global domain rating used by MMXI Europe is based on the number of unique visitors to all same name sites regardless of the type of domain or online service, for instance www.xyzco.uk plus www.xyz.net can be ascribed to “XYZ.”

Time Spent and Content Viewed in France, Germany, and the UK
October 1999
Avg. Usage Days per Visitor Per Month Unique Pages/Visitor Per Month Total Unique Pages Viewed
(000)
Average Minutes Per Page Average Minutes Per Day per Person Average Time Spent Per Month per Person
France 8.3 155.3 363,177 1.2 22.6 3 hrs
Germany 10.3 231.3 1,228,050 1.3 28.7 5 hrs
UK 9.4 184.2 1,440,264 1.4 27.3 4 hrs
Source: MMXI Europe

Top 10 Global Domains in Three European Nations
October 1999
UK Germany France
Rank Domain Unique Visitors
(000)
Percent
Reach
Rank Domain Unique Visitors
(000)
Percent
Reach
Rank Domain Unique Visitors
(000)
Percent
Reach
1. Yahoo 2,998 38.3 1. T-Online 3,603 67.9 1. Wanadoo 1,135 48.5
2. Freeserve 2,715 34.7 2. Yahoo 1,605 30.2 2. Yahoo 852 36.4
3. MSN 2,476 31.7 3. AOL 1,529 28.8 3. Multimania 665 28.4
4. Microsoft 2,324 29.7 4. Microsoft 1,429 26.9 4. Microsoft 658 28.1
5. AOL 2,278 29.1 5. Lycos 1,264 23.8 5. AOL 619 26.5
6. GeoCities 1,624 20.8 6. Netscape 1,092 20.6 6. Voila 535 22.9
7. Demon 1,608 20.6 7. Tripod 903 17.0 7. Club-Internet 472 20.2
8. Amazon 1,162 14.9 8. MSN 878 16.5 8. AltaVista 428 18.3
9. Excite 1,133 14.5 9. Puretec 772 14.5 9. MSN 426 18.2
10. BBC 1,131 14.5 10. GeoCities 743 14.0 10. GeoCities 401 17.1
Source: MMXI Europe

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