European Internet Use Still Behind the US

Internet user data released by NetValue found that 48.7 percent of the SU population is connected to the Internet at home, and that the Internet penetration has reached 50.5 million US households.

NetValue also collected data from Internet users in the UK, France, and Germany. The UK has more Internet users than either France or Germany, and male Web surfers in the UK are more likely to visit e-commerce sites than men in Germany, France, or the US, according to NetValue. American women spend more time surfing and visiting e-commerce sites than European women.

The UK leads the way in Europe with more than 6.4 million households connected to the Internet, representing 27 percent of the UK population. Germany comes next with 7.1 million households (20.7 percent), followed by France with almost 3 million households online (12.1 percent). American Internet users go online on average 12 days in each month (covers all Net activities including surfing, email, chat, etc.) Europeans connect less frequently: an average of 9.9 days days per Net surfer in the UK, 9.9 in Germany, and 9.3 in France.

Home Internet connections are a relatively new phenomenon in Europe compared to the US. The percentage of new users in therefore sharply more significant in Europe. Amongst European nations, Germany has the highest percentage of earlier Internet adopters.

Online application and tools such as Internet chat, file, file transfer, audio/video, and news are not being as widely adopted in the US as in Europe. The French are the most enthusiastic Net chatters — 10.2 percent of French Web users visit chat sites as opposed to 5.4 percent in the UK and 4.6 percent in Germany. The British prefer instant messaging — 18.1 percent of UK surfers use it compared to 16.5 percent of Americans, 11.5 percent of Germans, and 11.7 percent of French.

Related tables:


Length of Time Household Connected
Time Household
Connected
USA UK France Germany
< 6 months 16% 27.1% 30.1% 27.4%
> 6 months
< 1 year
10% 18.3% 17.2% 13.8%
> 1 year 74% 54.8% 52.7% 58.8%
Source: NetValue


Internet Use by Gender and Country
Internet Usage by Gender
(percent)
US UK France Germany
Male 51.8 61.3 67.1 64.2
Female 48.2 38.7 32.9 35.8
Days Online per Month US UK France Germany
Male 11.1 11.5 10.3 10.8
Female 13.1 9.3 7.0 8.3
Surfers Visiting
E-Commerce Sites

(percent)
US UK France Germany
Male 66.9 74.6 69.8 66.5
Female 78.6 63.4 54.6 48.7
Source: NetValue


Surfing Activity Among Internet Users
US UK France Germany
Unique Pages
per Visitor per Month
670 374 344.5 354
Pages displayed 1,254 657 625 648.1
Number of sessions 30.6 18.5 17.3 17.3
Duration of session
(minutes)
22 16.6 16.9 16.9
Domains per visitor 60 48.8 50 49.7
Duration on the Web
(hours)
11.3 5.1 4.9 4.9
Source: NetValue


Internet Activities by Nation
Type of Activity US Days Connected
per Internet User
Web 97.9% 11.4
Mail* 37.5% 8.5
File transfers 5.7% 1.3
Audio-video 4.0% 1.2
Instant messaging 16.5% 1.8
Chat 1.2% 1.5
News 1.3% 2.1
Games 0.7% 1.7
Type of Activity UK Days Connected
per Internet User
Web 97.2% 8.9
Mail* 58.1% 7.3
File transfers 18.8% 2.8
Audio-video 12.1% 1.6
Instant messaging 18.1% 8.6
Chat 5.4% 5.8
News 8.7% 6.6
Games 1.5% 4.5
Type of Activity Germany Days Connected
per Internet User
Web 96.2% 8.9
Mail* 51.1% 7.3
File transfers 22.8% 2.9
Audio-video 11.3% 1.9
Instant messaging 11.5% 8.0
Chat 4.6% 3.2
News 5.9% 6.2
Games 1.8% 4.9
Type of Activity France Days Connected
per Internet User
Web 97.3% 8.3
Mail* 64.9% 6.5
File transfers 23.0% 2.6
Audio-video 12.6% 1.9
Instant messaging 11.7% 8.1
Chat 10.2% 3.3
News 8.0% 4.2
Games 1.5% 2.9
* Data relating to email concerns POP3 and SMTP and not Web-based email
Source: NetValue

NetValue collects its data via panels implemented and managed by Taylor Nelson Sofres.

Related reading

/IMG/581/253581/amazon-logo-com-uk-320x198
hillary-clinton-text-message-signup
pokemon go
Five tips to maximise the content ROI for every industry
<