More NewsEuropean Regulators Delay Verdict on Search Data Storage

European Regulators Delay Verdict on Search Data Storage

EU regulators have delayed their verdict on the length of time that search engines such as Google and Yahoo can legally retain user data

EU regulators have delayed their verdict on the length of time that search engines such as Google and Yahoo can legally retain user data.

At a meeting in Brussels this week, The Article 29 data protection Working Party continued discussions on the matter, but did not deliver the draft opinion it was expected to.

Google has already cut the amount of time it retains search data to 18 months in response to criticism from the Working Party last June. Microsoft followed suit, while Yahoo cut its retention to 13 months. Search engine Ask.com now allows users to erase their data entirely.

Search engines fall under an EU Data Protection Directive if they are collecting users’ IP addresses or search history. The directive applies to companies outside of the EU, providing they have an establishment within an EU member state.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts