Recent television events such as the Olympics, the MTV Video Music Awards, and reality-based programs such as Survivor and Big Brother showed the potential for integrating the Web with TV offerings. According to MMXI Europe, the same pattern may be emerging in Europe.
In the UK, BBC.co.uk has consistently been one of the most popular Web sites, with more than 1 million people visiting each month for news, sports, or information on shows such as Eastenders or Star Trek. The number of unique visitors to the site increased 33 percent from 1,131,000 in October of 1999 to 1,503,000 in August 2000. Since March, Channel4.com has increased its Internet audience by 390 percent from 271,000 to 1,328,000 unique visitors in August.
TF1.fr, the Web site of French TV channel TF1 almost doubled its audience from 137,000 unique visitors in October 1999 to 267,000 in August this year. TF1.fr provides entertainment, news, and background information on programs such as Who Wants to be a Millionaire?. The second most popular TV station Web site in France, M6.fr increased its unique visitors by more than 360 percent from 47,000 in October 1999 to 216,000 in August 2000. The site provides news, a database of films, and information on all its programs, including a preview of the new season of X-Files.
German Internet users increasingly visit RTL.de for news, program updates, and information on the Formula One world championship. RTL.de has extended its numbers of unique visitors by 285 percent, from 204,000 in October of 1999 to 991,000 in August of 2000, according to MMXI Europe. Prosbien.de is the second most popular Web site of a TV channel in Germany. It offers online games, a chat room, latest news, and substantial background information on its TV programs. The site has consistently been amongst the most popular Web sites in Germany with 333,000 unique visitors in August.
“Both the Internet and TV programs report on news and events as they happen,” said Arielle Dinard, Managing Director of Jupiter MMXI. “The Internet, however, allows people to take part and give instant feedback. They log on to read the latest news, discuss the latest developments of their favorite soap opera, get recipes, or even decide the outcome of shows such as Big Brother or Stars In Their Eyes. By extending their brand to the Internet, TV channels can offer more value to their audiences, while at the same time strengthen their brand.”
|Top Global Domains in UK, France, Germany and Sweden
August 2000, at home users
|Top 10 Domains in UK||Top 10 Domains in France|
|Top 10 Domains in Germany||Top 10 Domains in Sweden|
|Source: MMXI Europe|
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