Beauty products retailer eve.com launched its first television advertisements, featuring a fantasy in which women are transformed by cosmetics.
The TV spots, like the print advertising campaign launched by eve.com earlier this summer, use colorful creatures from nature. The TV ads add a twist: the creature delivers color to transform a woman’s lips, eyes or nails. Spending was not disclosed.
“Our TV ads echo a universal woman’s fantasy – the transformation you would feel if someone found the perfect makeup or clothing for you,” said Mariam Naficy, co-founder and co-president of eve.com.
Arnold Ingalls Moranville designed the television ads, having also created and managed eve.com’s print campaign, which is now running in women’s magazines.
eve.com offers brands including Givenchy, LORAC, philosophy, Calvin Klein, and Decleor.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more