eve.com Launches Television Campaign

Beauty products retailer eve.com launched its first television advertisements, featuring a fantasy in which women are transformed by cosmetics.

The TV spots, like the print advertising campaign launched by eve.com earlier this summer, use colorful creatures from nature. The TV ads add a twist: the creature delivers color to transform a woman’s lips, eyes or nails. Spending was not disclosed.

“Our TV ads echo a universal woman’s fantasy – the transformation you would feel if someone found the perfect makeup or clothing for you,” said Mariam Naficy, co-founder and co-president of eve.com.

Arnold Ingalls Moranville designed the television ads, having also created and managed eve.com’s print campaign, which is now running in women’s magazines.

eve.com offers brands including Givenchy, LORAC, philosophy, Calvin Klein, and Decleor.

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