Event Marketing Firm Acquires Juxt Interactive

Event marketing firm George P. Johnson (GPJ) recently acquired Web design and marketing firm Juxt Interactive and mobile platform provider MobilePromote in separate transactions. The Detroit-based agency said the moves would help it compete as event marketing increasingly converges with digital channels.

Newport Beach, CA-based Juxt has created work for clients including Toyota, BMW, Coca-Cola and Adobe. Founded in 1998, the firm is best known for its Web design and branding services. It has recently added social marketing credentials, creating a Facebook app for the 2009 Toyota Corolla and a MySpace page for Cherry Coke, among other projects.

MobilePromote meanwhile, offers a software platform that can integrate SMS and MMS messaging with live conferences and other events. At the 2008 Oracle OpenWorld event in San Francisco, its system was used to provide schedule updates to 9,000 attendees and to conduct session evaluations, according to GPJ.

GPJ CEO Robert Vallee said in a statement that Juxt and MobilePromote will help it execute marketing programs in which “live experiences serve as the centerpiece to multimedia, multi-platform campaigns.”

The company did not disclose terms for either transaction.

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