More NewsEvent Marketing Firm Acquires Juxt Interactive

Event Marketing Firm Acquires Juxt Interactive

Detroit-based agency George P. Johnson builds multi-platform chops.

Event marketing firm George P. Johnson (GPJ) recently acquired Web design and marketing firm Juxt Interactive and mobile platform provider MobilePromote in separate transactions. The Detroit-based agency said the moves would help it compete as event marketing increasingly converges with digital channels.

Newport Beach, CA-based Juxt has created work for clients including Toyota, BMW, Coca-Cola and Adobe. Founded in 1998, the firm is best known for its Web design and branding services. It has recently added social marketing credentials, creating a Facebook app for the 2009 Toyota Corolla and a MySpace page for Cherry Coke, among other projects.

MobilePromote meanwhile, offers a software platform that can integrate SMS and MMS messaging with live conferences and other events. At the 2008 Oracle OpenWorld event in San Francisco, its system was used to provide schedule updates to 9,000 attendees and to conduct session evaluations, according to GPJ.

GPJ CEO Robert Vallee said in a statement that Juxt and MobilePromote will help it execute marketing programs in which “live experiences serve as the centerpiece to multimedia, multi-platform campaigns.”

The company did not disclose terms for either transaction.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts