During this 30 minute briefing you will hear from Norm Johnston, the former CEO of Mindshare and now the current CEO of Unruly, as we look at how people’s digital and shopping habits and their attitudes to advertising have changed since the pandemic
COVID-19 has caused widespread disruption across the globe impacting consumer behaviours and attitudes. Dealing with such an unprecedented situation has caused shockwaves across Adland with advertisers understandably struggling to adapt to this uncharted territory.
During this 30 minute briefing you will hear from Norm Johnston, the former CEO of Mindshare and now the current CEO of Unruly, as we look at how people’s digital and shopping habits and their attitudes to advertising have changed since the pandemic
Founded on exclusive research gathered by Unruly (a leading video Ad Tech company), Norm, along with their Global VP of Insights, Rebecca Waring, will also reveal consumers’ emotional responses to brands’ COVID campaigns to see what kind of content is resonating during the time.
Key takeaways:
• Key digital and shopping trends since the start of COVID-19 pandemic.
• Data on how attitudes to advertising have changed since the pandemic, including what kind of content consumers are looking for during lockdown.
• Actionable insights into the coronavirus campaigns that are resonating most with consumers.
• Advice on how brands can optimise their campaigns during the pandemic.
