Building an Integrated Search Strategy

Watch now on-demand

Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?

In this webinar, we explored how consumers interact with each search engine and what type of content resonates most effectively with different audiences. Hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search engine strategy and discover search behavior trends and best practices you can use today to give your business an edge.

You’ll learn:

The top keywords on each search engine
Google SERP feature metrics and how they influence other areas of search
How search behavior differs from platform to platform and why it matters
Best practices to follow to keep you ahead of the competition

Watch the webinar here

Gerald Murphy

Senior Solution Business Manager, Similarweb

Gerald has worked in SEO for over 10 years across in-house, agency and SaaS teams with brands including: Nestlé, Shell and Konga (Nigeria's Amazon). Previously he has written for Search Engine Watch and taught SEO as a guest lecturer at Manchester Metropolitan University. He self confesses as a digital and search geek. Currently, Gerald drives Similarweb's SEO strategy by listening to the voices of the customer and working with the product to enhance and design unique SEO features as a Senior Solution Business Manager for the Digital Marketing Intelligence solution.