#TechForGood: Using Advertising Technology in a post COVID-19 World
Prior to COVID-19, emerging technology didn’t have the best reputation. Now that we’re tethered to our homes, it’s hard to deny the same technology is indispensable.
How could we connect during this trying time were it not for platforms like Zoom, Facetime, Skype, Hangouts? Has COVID propelled us past an inflection point whereby tech (and machine) will be held in a more positive light? Is it possible that, as a result of asking more of technology, that COVID-19 has proven in countless ways how the industry has shown up in a big way and accelerated digital transformation?
IBM Watson Advertising Head of Revenue Jeremy Hlavacek, discusses how IBM leverages its emerging technology for the good of humankind and how the pandemic may have changed the perception of technology…for good.
As head of revenue for IBM Watson Advertising, Jeremy is responsible for all global advertising sales efforts – including direct sales, programmatic sales, agency partnerships and data partnerships – across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
