Creative storytelling and community building rests at the core of TikTok’s experience. Now more than ever, the ways we’re engaging and sharing our stories are changing rapidly. In turn, brands are looking at how to create successful experiences that encourage content creation and consumers to join in organically.
In this session Sam Christie, West Coast Lead – Global Business Solutions at TikTok US will share insights from top-performing campaigns to educate marketers on how brands can connect with their desired audiences and build authentic communities on the platform.
Sam Christie oversees TikTok’s brand partnerships team on the West Coast where he’s focused on building a world-class sales team and helping brand and agency partners meaningfully engage the TikTok community.
Prior to TikTok, Sam spent 10+ years in key business development and account management roles with global digital agencies including Ogilvy and OMD, helping notable brands such as Apple, DuPont, and more build out their digital and content-led marketing strategies.
In addition, Sam served in business development roles at eBay Enterprise, eBay’s internal digital agency – building deeper ecommerce capabilities for leading digital retailers.