Masterclass: What CMOs need to know about SEO

Understanding SEO, how it can affect revenue, and how to collaborate across teams is fundamental to any marketing strategy.

DeepCrawl’s Director of Technical SEO Consulting, Ashley Berman Hale, shares insights, and advice on how marketing leaders can stay ahead of competitors, reach new audiences, and increase revenue through a strong SEO strategy.

In this webinar, we’ll be discussing

• The strategic importance of SEO
• Getting buy-in from across the C-suite
• The cost and ROI of SEO over paid advertising
• Case studies and data across verticals
• Using SEO to maintain performance, accessibility, and security

In addition to spearheading Technical SEO Consulting – Professional Services at DeepCrawl, Ashley Berman Hale has diverse and extensive experience in Web Strategy & Technical SEO stemming from 2003. Recognized by Google as an expert as part of their Top Contributor program Ashley possesses expertise in crawling/indexing issues, ranking, mobile, internationalization, hacked sites, inclusive design, user-experience, and more.

Ashley has experience working with clients like Dillard’s, O’Reilly Auto, Taco Bell, Sphero, HP, Pharmaca, ABC News, Viacom, JotForm, Reciprocity Labs, Crunchbase, Volkswagen, Foster Farms, Sling, Credit.com, DaVita, Bayer/Merck, OLX, Internet Brands, Fandango & Rotten Tomatoes.

Prior to DeepCrawl, Ashley has been an independent consultant, held positions like Senior Technical SEO, Director of SEO, Technical SEO Specialist, and more.