3 Trends Challenger Brands Need To Know and Act On

Wednesday 4th August 4PM

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space: 

This roundtable will take place on August 4th June at 4pm BST / 11am ET.

ClickZ Roundtables are open to senior Marketing professionals only and all bookings are subject to approval by the ClickZ team. For further information please contact [email protected]


Andy Judd

Chief Marketing Officer - Yasso, Inc

Andy Judd is a bold marketing leader who has a successful track record building exceptional teams and go-to-market models for brands and businesses. Judd has led teams across brand marketing, insights and creative services. Prior to Yasso, Judd was CMO of ONE Brands, the Boulder Brands business unit of Pinnacle Foods and the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non-dairy yogurt business into one of the fastest growing yogurt companies in the US. Judd's career also includes prior roles with Saputo, Dean Foods and Campbell Soup Company.

Heather Fitzpatrick

Senior Brand Manager - Vital Farms

Heather Fitzpatrick is a passionate consumer marketing leader with a background in CPG food marketing, combining strategic thought leadership and project management to drive growth for brands. Fitzpatrick thrives in roles where she wears both creative and analytical hats, and always exercises a strong voice for the consumer. Spending most of her time at the intersection of business portfolio management and brand/equity building, she enjoy leading and operating in collaborative, fast-paced environments in need of dynamic problem solving.