Roundtable: 3 Trends Challenger Brands Need To Know and Act On

3 Trends Challenger Brands Need To Know and Act On

Thursday 9 September 4pm

Join Yasso CMO Andy Judd for a vibrant discussion about 3 macro trends defining the future of challenger/DTC space:

Media effectiveness: How do you know which media to invest in and when to effectively attract new customers?

Community and Influencers: How have they evolved and how do you leverage both to inspire trust as you scale?

Balancing Data with Humanity: How do you balance metrics with your team’s expertise and a human-centric approach to the market?

This roundtable will take place on Thursday 9 September at 4pm BST / 11am ET.

ClickZ Roundtables are open to senior Marketing professionals only and all bookings are subject to approval by the ClickZ team. For further information please contact [email protected]

Andy Judd

Chief Marketing Officer - Yasso, Inc

Andy Judd is a bold marketing leader who has a successful track record building exceptional teams and go-to-market models for brands and businesses. Judd has led teams across brand marketing, insights and creative services. Prior to Yasso, Judd was CMO of ONE Brands, the Boulder Brands business unit of Pinnacle Foods and the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non-dairy yogurt business into one of the fastest growing yogurt companies in the US. Judd's career also includes prior roles with Saputo, Dean Foods and Campbell Soup Company.

Kathryn McKeon

VP of Marketing - Vital Farms

Kathryn McKeon is VP of Marketing for Vital Farms, after joining the company in 2016. McKeon brings to the role her past experience in brand leadership with Mondelez International and Skinny Pop. McKeon is a graduate of UT Austin with an MBA from NYU Stern School of Business.  