What a "Digital-only" world means for your Marketing Strategy
Marketers have to adapt to the post-lockdown world, and consumers are adopting new habits. The scale and pace of change has been rapid and it’s hard for marketers to keep up. One area that has seen significant growth have been online channels; from entertainment, to shopping and of course communication.
As online channels have become more important, marketers need to understand how to use and optimize these channels to fully harness their potential. Chief amongst these online channels is SEO, which now more than ever, is the most important channel for marketers to use to maintain and grow market share.
In our next peer network briefing we will hear from Alex Schaefer, Chief Revenue Officer at DeepCrawl – The world’s leading Technical SEO Platform – about the challenges that senior marketers face in the new ‘digital only’ world and how they can prioritise their online marketing to maximise the opportunity.
Alex Schaefer is the Chief Revenue Officer at DeepCrawl, the world’s leading technical SEO platform. Alex has been with DeepCrawl since the early days, and was responsible for building out the US commercial operation and now has a global remit as Chief Revenue Officer.
He brings 15 years of experience across tech, digital marketing and start ups with a speciality in category creation and global business. Working with some of the largest online brands in the world, he hears first hand some of the challenges that online businesses are currently facing. Outside of work he dabbles with writing and running long distance races quite slowly (when this is even a thing).