AdRants points to a highly unusual ad running on Gawker today. The site invites you to “click for a detoxed version of Gawker.” The click strips all ads from the page, other than those from Evian.
Cool idea — and execution.
The irony is I only visited Gawker after reading AdRant’s feed about the ad. I read Gawker, too — but only the feed. It’s getting hard to keep up with innovations in online advertising (which is my job, after all) if I hardly visit Web sites anymore.
I wonder how many of them are really aware of this?
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