eWanted Signs Arnold Ingalls Moranville as Agency of Record

Reverse auction site eWanted this week tapped Arnold Ingalls Moranville as its agency of record, to handle an account with $11 million in annual spending.

Featuring print, radio, outdoor and online elements, the campaign — which will launch in July — is aimed at creating national name recognition for eWanted, and at attracting buyers and sellers around certain categories of products.

“eWanted has a unique offering within the online auction space,” said Rob Ingalls, co-creative director, Arnold Ingalls Moranville.

“Our campaign will seek to raise awareness of eWanted, differentiate it from its competitors, and communicate its distinct benefits to its users.”

Arnold Ingalls Moranville’s other accounts include Infoseek, NextCard, eHow.com, Eve.com, Qualcomm, and Inktomi.

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