Featuring print, radio, outdoor and online elements, the campaign — which will launch in July — is aimed at creating national name recognition for eWanted, and at attracting buyers and sellers around certain categories of products.
“eWanted has a unique offering within the online auction space,” said Rob Ingalls, co-creative director, Arnold Ingalls Moranville.
“Our campaign will seek to raise awareness of eWanted, differentiate it from its competitors, and communicate its distinct benefits to its users.”
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