More NewsEx-Cisco Dealmaker Volpi Joins Old Friends at Joost

Ex-Cisco Dealmaker Volpi Joins Old Friends at Joost

Ad-supported Internet TV service Joost has hired Cisco vet and former Skype board member Mike Volpi as its new CEO.

Ad-supported Internet TV service Joost has hired Cisco vet Mike Volpi as its new CEO. Volpi, who will replace original CEO Fredrik de Wahl, has ties to Joost’s co-founders through their venture, Skype.

Volpi will take the reins at Joost “effective immediately,” according to a statement on the Joost Web site.

“Mike’s leadership abilities in combination with his vision and technological expertise are unsurpassed and will serve as a powerful driving force in the realization of the company’s vision,” said Joost’s executive co-chairman and co-founder Janus Friis in the statement.

Friis, along with Joost co-founder Niklas Zennstrom were also the masterminds behind VoIP service Skype and peer-to-peer platform Kazaa. Volpi has sat on the board at Skype. The new CEO reportedly oversaw 70-some mergers and acquisitions while at Cisco, indicating he has a variety of business connections that could prove fruitful for the video startup. Volpi was not available for comment for this story.

Joost, currently in its beta phase, has signed deals with CBS, Viacom, Warner Bros. Television Group, and most recently Next New Networks, which will provide Joost niche content focused on comics, DIY fashion and classic cartoons.

Joost signed three-month contracts with over 30 brand advertisers, such as Coca-Cola and General Motors in April. The site offers advertisers still images, mid-roll video spots, overlays, widgets, branded entertainment and channel sponsorships.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts